Phone: +595 (0) 986 293 444
FAX: +49 (0) 8106 999 554 9
Agri Terra Kg is represented by: General Manager Mr. Carsten Pfau and Managing Director Sr. Michael Pfau
Responsible for content in accordance with Article 55 of the Interstate Broadcasting Treaty (RStV): Carsten Pfau
The website operator takes the protection of your data very seriously and treats your personal data confidentially and in accordance with legal regulations. Since new technologies and the constant development of this website may result in changes to this data protection declaration, we recommend that you re-read this declaration periodically. Definitions of the terms used (e.g., “personal data” or “processing”) can be found in Article 4 of the GDPR.
Collection and processing of personal data
The website operator only collects, uses and discloses your personal data if permitted by law or if you consent to the data collection. Personal data is any information that can be used to identify you and can be traced back to you; for example, your name, email address and telephone number. You can also visit this website without providing any personal information. However, in order to improve our online services, we store (without personal reference) your access data to this website. This access data includes, for example, the file you have requested or the name of your Internet provider. Due to the anonymization of the data, it is not possible to draw conclusions about your person.
Types of data processed:
Inventory data (e.g., names, addresses).
Contact information (e.g., e-mail, telephone numbers).
Content data (e.g., text input, photos, videos).
Usage data (e.g., websites visited, interest in content, access times).
Meta/communication data (e.g., device information, IP addresses).
Categories of affected persons
Visitors and users of the online offer (hereinafter also referred to collectively as “users”).
Purpose of treatment
Provision of the online offer, its functions and contents.
Respond to contact requests and communicate with users.
Relevant legal basis
The data transmitted via the contact form, including your contact details, are stored in order to be able to process your inquiry or to be available for follow-up questions. This data will not be transmitted without your consent. The data entered in the contact form are processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You may revoke your consent at any time. An informal communication by e-mail is sufficient for revocation. The lawfulness of the data processing operations carried out until the revocation will not be affected by the revocation.
The data transmitted via the contact form will remain with us until you request us to delete it, revoke your consent to store it or there is no longer a need to store the data. Mandatory statutory provisions – in particular conservation periods – remain unaffected.
We will take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to data, as well as access, entry, disclosure, ensuring availability and separation of data. In addition, we have established procedures to ensure the exercise of data subjects’ rights, data deletion and response to compromised data. In addition, we already take the protection of personal data into account during the development and selection of hardware, software and processes in accordance with the principle of data protection through the design of the technology and through data protection-compliant default settings (§ 25 DSGVO).
Measuring reach and cookies
Network Advertising Initiative cookie deactivation page: http://optout.networkadvertising.org/?c=1#!/
U.S. website cookie disabling page: http://optout.aboutads.info/?c=2#!/
European website cookie deactivation page: http://optout.networkadvertising.org/?c=1#!/
The most common browsers offer the option of not allowing cookies. Note: It is not guaranteed that you will be able to access all features of this website without restrictions if you make the appropriate settings.
Cooperation with transformers and third parties
If, in the course of our processing, we disclose data to other persons and companies (order processors or third parties), pass it on to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is necessary for the performance of the contract in accordance with Art. 6 para. 1 lit. b DSGVO), you have given your consent, a legal obligation provides for it or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called “order processing agreement”, this is done on the basis of § 28 DSGVO.
We, the website operator or the page provider, collect data about access to the website on the basis of our legitimate interest (see § 6 para. 1 lit. f. DSGVO) and store them as “server log files” on the website server. The following data are recorded in this way:
Time of access
Amount of data sent in bytes
Source/reference from which you arrived at the site
Operating system used
IP address used
Server log files are stored for up to 7 days and then deleted. The data is stored for security reasons, e.g. in order to be able to clarify cases of misuse. If the data must be retained for evidentiary reasons, they are exempt from deletion until the incident has been definitively clarified.
Storage period for contributions and comments
Posts and comments are stored, as well as related data such as IP addresses. The content remains on our website until it has been completely removed or has had to be removed for legal reasons.
The storage of messages and comments is based on your consent (§ 6 (1) (a) DSGVO). You may revoke your consent at any time. An informal communication by e-mail is sufficient for revocation. The lawfulness of data processing operations that have already taken place will not be affected by the revocation.
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use in order to operate this online offering.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contractual data, usage data, metadata and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with the German Data Protection Act. Art. 6 para. 1 lit. f DSGVO in relation to. Art. 28 DSGVO (conclusion of the order processing agreement).
Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via one interface (and thus integrate Google Analytics and other Google marketing services into our online offerings, for example). The Tag Manager itself (which implements the tags) does not process any personal user data. In connection with the processing of personal data of users, we refer to the following information about Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
Google Universal Analytics
We use Google Analytics in the form of “Universal Analytics”. “Universal Analytics” refers to a Google Analytics procedure in which user analysis is carried out on the basis of a pseudonymous user ID and thus a pseudonymous user profile is created with usage information from different devices (so-called “cross-device tracking”).
This website uses personal data on the basis of our legitimate interests in order to optimize and analyze our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO the service “Google Analytics”, provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses “cookies”, text files that are stored on your terminal device. Generally, the information collected by cookies is sent to a Google server in the USA. and stored there.
Google LLC complies with European legislation on data protection and is certified by the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
This website uses IP anonymization. The user’s IP address is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases is the unabbreviated IP address initially transmitted to a Google server in the USA. and is shortened there. This shortening removes the personal reference to your IP address. The user’s IP address transmitted by the browser is not combined with other data stored by Google.
Within the framework of the agreement on the order data contract, which we as operator of the website have concluded with Google Inc. The information collected is used to analyze website usage and activity and to provide services related to Internet usage.
The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, e.g. to create reports on website activity in order to improve our online offering.
You have the option to prevent cookies from being stored on your device by configuring your browser accordingly. It is not guaranteed that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.
In addition, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being transmitted to Google Inc. and sent by Google Inc. to be used. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de
You can also prevent Google Analytics from collecting data about you on this website by clicking on this link (IMPORTANT: insert the opt-out link). By clicking on the link above, you will download an “opt-out cookie”. Therefore, your browser should generally allow the storage of cookies for this purpose. If you delete cookies regularly, you will have to click the link again each time you visit this website.
More information about the use of data by Google Inc. can be found here:
https://policies.google.com/privacy/partners?hl=de (data collected by Google partners)
https://adssettings.google.de/authenticated (configuration of the advertisements shown to you)
Target group training with Google Analytics
We use Google Analytics to show ads inserted in the advertising services of Google and its partners only to users who have also shown interest in our online offerings or who possess certain characteristics (e.g., interests in certain topics or certain products based on the websites visited), which we transmit to Google (so-called “remarketing” or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also want to make sure that our ads match the potential interest of users.
Google AdWords and conversion measurement
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 9.0.1 USA (“Google”) on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of § 6 para. 1 lit. f. DSGVO). DSGVO) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield agreement and therefore offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use Google’s online marketing method “AdWords” to place advertisements in Google’s advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the advertisements. This allows us to display ads for and within our online offering in a more targeted way to present users with only ads that potentially match their interests. If, for example, a user is shown ads for products in which they were interested in other online offers, this is called “remarketing”. For this purpose, when you access our website and other websites on which the Google advertising network is active, Google directly executes a code and so-called (re)marketing tags (invisible graphics or codes, also called “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, what content he/she is interested in and which offers he/she has clicked on, as well as technical information about the browser and operating system, the referring web pages, the time of the visit and other data about the use of the online offer.
In addition, we receive an individual “conversion cookie”. The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store or process the user’s name or e-mail address, for example, but processes the relevant data on the basis of cookies within pseudonymous user profiles. In other words, from Google’s point of view, ads are not managed and displayed for a specifically identified person, but for the owner of the cookie, regardless of who the owner of the cookie is. This does not apply if the user has expressly authorized Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the United States.
Use of the remarketing function or “similar target groups” of Google Inc.
The provider uses the remarketing function or “similar target groups” of Google Inc. on the website. (“Google”). Through this feature, the provider can target advertising to website visitors by serving customized ads based on the interests of the provider’s website visitors when they visit other websites on the Google Display Network. Google uses so-called cookies to perform website usage analysis, which forms the basis for the creation of interest-based advertisements.
Google Web Fonts
Our website uses Google web fonts. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
The use of these web fonts makes it possible to present our web site to you in the way we want it to be presented, regardless of the fonts available to you locally. This is done by retrieving the Google Web Fonts from a Google server in the USA. and the associated transfer of your data to Google. This is your IP address and the page you have visited on our website. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. As the operator of this website, we have a legitimate interest in the optimal presentation and transmission of our website.
Google is certified for the data protection agreement between the U.S. and Google. and Europe “Privacy Shield”. This data protection agreement is intended to ensure compliance with the applicable EU level of data protection.
This website uses Hotjar, an analytics software provided by Hotjar Ltd (“Hotjar”) (http://www.hotjar.com, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta, Europe). With Hotjar it is possible to measure and evaluate usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. The information generated by the “tracking code” and the “cookie” about your visit to our website is transmitted to Hotjar’s servers in Ireland and stored there. The following information is collected through the tracking code: Device-dependent data
The following information may be recorded by your device and browser:
Your device’s IP address (collected and stored anonymously)
Your e-mail address, including your first and last name, to the extent you have provided it to us through our website.
Device screen size
Device type and browser information
Geographical position (country only)
Preferred language for displaying our website
Mouse events (movement, position and clicks)
The following data are automatically created by our servers when Hotjar is used
Geographical position (country only)
Preferred language for displaying our website
Date and time of access to the website
Hotjar will use this information for the purpose of evaluating your use of our Web site, compiling reports on Web site usage and providing other services related to Web site usage and Internet evaluation of the Web site. Hotjar also uses third party services, such as Google Analytics and Optimizely, to provide its services. These third party companies may store information that your browser sends as part of your visit to the website, such as cookies or IP requests. For more information on how Google Analytics and Optimizely store and use data, please refer to their respective privacy statements.
By continuing to use this website, you consent to the above data processing by Hotjar and its third party providers in accordance with their privacy policies.
The cookies used by Hotjar have different “lifetimes”; some remain valid for up to 365 days, others remain valid only during the current visit.
You can opt-out of data collection by Hotjar by clicking on the following link and following the instructions there: Hotjar Opt-out
Integration of third-party services and content
Within our online offering, we use offers of content or services of third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of § 6 para. 1 lit. f. DSGVO) offers of content or services of third-party providers in order to integrate their content and services, such as videos or feeds (hereinafter uniformly referred to as “content”).
This always assumes that the third-party providers of this content know the user’s IP address, since without the IP address they would not be able to send the content to the user’s browser. Therefore, the IP address is required for the display of this content. We strive to use only content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” may be used to evaluate information such as visitor traffic on the pages of this website. Pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as be linked to such information from other sources.
Online presence in social networks
We maintain an online presence in social networks and platforms in order to communicate with customers, stakeholders and active users and inform them about our services in them. When calling the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
Use of Facebook social network plugins
Due to our legitimate interest in the analysis, optimization and operation of our online offer (within the meaning of § 6 para. 1 lit. f. DSGVO), this website uses the Facebook social plugin, which is provided by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA). The inlays are recognizable by the Facebook logo or the terms “Like”, “Like”, “Share” in Facebook colors (blue and white). You will find information about all Facebook plugins at the following link: https://developers.facebook.com/docs/plugins/
Facebook Inc. complies with European legislation on data protection and is certified by the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
The plugin establishes a direct connection between your browser and the Facebook servers. The website operator has no influence whatsoever on the nature and scope of the data that the plugin sends to the servers of Facebook Inc. transmitted. More information can be found at: https://www.facebook.com/help/186325668085084
The plug-in informs Facebook Inc. about the fact that you, as a user, have visited this website. There is a possibility that your IP address may be stored. If you are logged into your Facebook account during your visit to this website, the aforementioned information will be linked to it.
If you use the plugin functions, e.g. by sharing a post or “liking” it, the corresponding information will also be sent to Facebook Inc. transmitted. Do you want to prevent Facebook. Inc. these data are linked to your Facebook account, please log out of Facebook before visiting this website and delete the stored cookies. Through your Facebook profile, you can make further settings regarding the processing of data for advertising purposes or object to the use of your data for advertising purposes. You can access the settings here:
Facebook profile configuration:
U.S. website cookie disabling page: http://optout.aboutads.info/?c=2#!/
European website cookie deactivation page: http://optout.networkadvertising.org/?c=1#!/
Facebook pixel, custom audiences and Facebook conversion.
Within our online offer, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.
Facebook is certified by the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, it is possible for Facebook to determine visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to show Facebook ads placed by us only to those Facebook users who have also shown interest in our online offer or who have certain characteristics (e.g., interests in certain topics or products determined on the basis of the websites visited) that we convey to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The processing of data by Facebook is carried out within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To configure which types of ads are shown to you within Facebook, you can go to the page set up by Facebook and follow the instructions there on setting up usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they apply to all devices, such as desktops or mobile devices.
Our website uses features of the Twitter service. The provider is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
You can change your privacy settings on Twitter: https://twitter.com/account/settings
To send our newsletter, we need your e-mail address. It is necessary to verify the e-mail address provided and give consent to receive the newsletter. Supplementary data are not collected or are voluntary. The data is used exclusively for sending the newsletter.
The data provided when registering for the newsletter will be processed exclusively on the basis of your consent (§ 6 para. 1 lit. a DSGVO). You may revoke your consent at any time. To cancel your subscription, simply send an informal message by e-mail or unsubscribe via the “unsubscribe” link in the newsletter. The lawfulness of data processing operations already carried out will not be affected by the revocation.
The data entered to configure the subscription will be deleted in case of cancellation of the subscription. If this data has been transmitted to us for other purposes and at other locations, it will remain in our possession.
SSL or TLS encryption
For security reasons and to protect the transmission of sensitive content that you submit to us as the site operator, our website uses an SSL or encryption protocol. TLS encryption. This means that the data you transmit through this website cannot be read by third parties. You can recognize an encrypted connection by the address line “https://” in your browser and the padlock symbol in the browser line.
We process our clients’ data within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software development/consulting or maintenance and design, campaign and process implementation/manipulation, server administration, data analysis/consulting services and training services.
For this purpose, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photos, videos), contractual data (e.g., subject of contract, term), payment data (e.g., bank details, payment history), usage data and metadata (e.g., in the context of evaluating and measuring the success of marketing measures). As a matter of principle, we do not process special categories of personal data, unless they are part of a commissioned processing operation. Stakeholders are our customers, potential customers and their customers, users, visitors or employees of the website and third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for the processing is derived from art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security measures). We process data that are necessary for the justification and fulfillment of contractual services and point out the necessity of their provision. Disclosure to third parties only occurs if it is necessary as part of an assignment. When processing data provided to us within the framework of an order, we act in accordance with the customer’s instructions as well as the legal requirements of a processing on behalf of the customer in accordance with the German Data Protection Act. Art. 28 DSGVO and will not process the data for purposes other than those specified in the order.
We delete the data after expiration of the legal warranty and comparable obligations. the need to retain data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (6 years in accordance with § 257 (1) HGB, 10 years in accordance with § 147 (1) AO). In the case of data that the customer communicates to us within the framework of an order, we delete it in accordance with the order specifications, in principle after completion of the order.
As a user, you have the right to request information free of charge about the personal data that has been stored about you. You also have the right to have inaccurate data corrected and to have the processing of your personal data restricted or suppressed. If applicable, you may also exercise your right to data portability. If you believe that your data has been unlawfully processed, you may file a complaint with the competent supervisory authority.
Unless your request conflicts with a legal obligation to retain data (e.g., data retention), you have the right to have your data deleted. The data stored by us will be deleted when they are no longer required for the intended purpose and there are no statutory retention periods. If the deletion cannot be carried out because the data is necessary for legally permissible purposes, the processing of the data is restricted. In this case, the data will be blocked and will not be processed for other purposes.
Right of opposition
Users of this website may exercise their right to object to the processing of their personal data at any time. If you wish to have your personal data corrected, blocked, deleted or disclosed, or if you have any questions about the collection, processing or use of your personal data, or if you wish to withdraw your consent, please contact the following e-mail address: email@example.com.